Elena Marsh
Elena covers the money and M&A side of the pet-care industry — the private-equity roll-ups, funding rounds, and deals quietly reshaping who owns the grooming business. She reads the filings so groomers don’t have to.
Stories by Elena Marsh
Private Equity Keeps Rolling Up Pet Boarding and Daycare
From Best Friends Pet Hotel's rapid acquisition spree to a wave of new platforms, private equity is consolidating boarding and daycare at a striking pace.
Grooming Clipper Innovations 2026: What Salons Should Know
Brushless motors, longer battery life and better heat management define 2026 grooming clippers. Here is what actually matters before you upgrade.
The 2026 Salon Shampoo and De-Shed Guide That Cuts Costs
A trade breakdown of the 2026 salon shampoo and de-shed market, how to read concentrate ratios, calculate cost-per-bath, and which ingredient claims to ignore.
Private Equity's Grooming Rollup Accelerates in 2026
Private equity and multi-location operators are buying up independent grooming salons in 2026. Here is why owners sell and what independents face next.
Buying a Force Dryer in 2026: CFM, Heat, and Noise Facts
A trade guide to force dryer buying in 2026, covering airflow versus heat, brushless motors, decibel ratings, hearing safety, and features that pay off.
Grooming Salon Marketing 2026: Fill Your Calendar
How grooming salon owners turn before-and-after content, local SEO, Google reviews, and referral systems into booked appointments in 2026.
Pet Grooming Safety Laws Are Coming: What Groomers Must Know
A wave of state groomer safety and licensing bills is reshaping the industry. Here is what the rules cover and what compliance means for salon and mobile operators.
2026 Pet Grooming Market Outlook: Growth and Resilience
A data-driven look at the 2026 pet grooming market: industry size, growth rate, consumer spending trends, and whether grooming truly resists recession.
Supertails Raises $30M as Pet-Commerce Money Flows
India-based pet platform Supertails raised $30 million, a reminder that pet-economy investment is a global phenomenon reaching well beyond U.S. grooming and boarding.
Digitail Raises $23M Series B for AI Vet Software
Veterinary software maker Digitail closed a $23 million Series B led by Five Elms Capital to expand its AI tools for clinics.
Modern Animal Raises $46M to Expand Tech-Forward Vet Care
Membership vet startup Modern Animal added $46 million in new funding after strong revenue growth, part of a broader surge of capital into pet health.
Tractive Acquires Whistle From Mars Petcare
GPS pet-tracker maker Tractive bought the Whistle brand from Mars Petcare, consolidating the connected-collar market that touches grooming and boarding clients.
PetScreening Closes $80M Series B for Pet-Policy Software
PetScreening raised $80 million to expand its pet- and assistance-animal policy management platform — one of the largest pet-software rounds in recent memory.
Togetherwork Acquires PetExec, Growing Its Pet-Care Software Group
PE-backed Togetherwork bought boarding and daycare software PetExec, adding it to a stable that already includes Gingr and Revelation Pets.
Bansk Group Acquires PetIQ for $1.5 Billion
Private-equity firm Bansk Group bought pet-health products maker PetIQ in a $1.5 billion deal, underscoring investor appetite across the pet economy.
MoeGo Raises $24M Series A to Scale Pet Grooming Software
MoeGo, the grooming and pet-care business software used by thousands of salons, closed a $24 million Series A led by Base10 Partners, with Mars Petcare's venture arm joining the round.
DaySmart Acquires Time To Pet, Expanding Its Pet Software Suite
Private-equity-backed DaySmart added pet-sitting and dog-walking platform Time To Pet to its grooming and daycare software lineup, deepening consolidation in pet-care software.
General Atlantic Backs Village Pet Care Boarding and Grooming Platform
Growth-equity firm General Atlantic launched Village Pet Care, a multi-state platform offering boarding, daycare, grooming, and training across 17 centers.
Togetherwork Buys Gingr, Kicking Off a Pet Software Roll-Up
The 2017 acquisition of Gingr by PE-backed Togetherwork was an early move in what became a multi-year consolidation of pet-care software.